Three New Lenses, Three Ways to See

Sigma 20-60mm f/2.8-4 DG Contemporary
A wide-to-standard zoom that covers 20-60mm with a fast, nearly-constant f/2.8-4 aperture in Sigma's compact, lightweight Contemporary line — built to be the lens that stays on the body all day. It goes from a wide environmental frame to a tighter documentary crop without a lens change, which is the whole point when the moment isn't going to wait for you to dig through a bag.
Who it's for:
Street and documentary photographers who want one lens that can follow a scene as it unfolds, from the wide establishing shot to the close, decisive frame.

Sigma 85mm f/1.2 DG Art
The Art line has always been Sigma's statement lineup, and an 85mm at f/1.2 is a statement lens — a classic portrait focal length pushed to an aperture faster than most photographers will ever need, built for subject separation and backgrounds that dissolve into color.
Who it's for:
Portrait photographers chasing that razor-thin plane of focus and the kind of bokeh that makes a background disappear.

Sony FE 8-14mm F3.5 G Fisheye
An ultra-wide fisheye zoom from 8-14mm with a constant f/3.5 aperture, wearing Sony's G badge. Fisheye glass isn't subtle — it bends the frame on purpose, which makes it a tool for photographers who want the distortion, not ones trying to avoid it.
Who it's for:
Nature and landscape shooters chasing big-sky drama, plus anyone working creatively with architecture or interiors too tight for a rectilinear wide-angle to handle.



